Privacy policy

At PuaFringe, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our online store and purchase products such as shirts, skirts, pants, and trousers. By using our services, you consent to the practices described below.

1. Information We Collect

We collect only the information necessary to process your orders and improve your shopping experience. This includes:

  • Personal Identification Information: Your name, billing and shipping address, email address ([email protected] for inquiries), and payment details (processed securely through third-party payment gateways).
  • Order Information: Details of products purchased, order history, and transaction records.
  • Technical Data: IP address, browser type, device information, and cookies (see Section 5 for details).
  • Communication Data: Any correspondence you send to us via email at [email protected].

2. How We Use Your Information

We use your data solely for the following purposes:

  • To process and fulfill your orders, including shipping and delivery.
  • To communicate with you about your orders, returns, or customer service inquiries via email.
  • To improve our website, products, and services based on aggregated analytics.
  • To comply with legal obligations, such as tax and fraud prevention.
  • To send promotional offers or updates only if you have explicitly opted in (you can opt out at any time by emailing [email protected]).

3. Data Storage and Security

We implement industry-standard security measures to protect your data:

  • All personal information is stored on secure servers with encryption (SSL/TLS) during transmission.
  • Payment details are processed by trusted third-party payment providers and are not stored on our servers.
  • Access to your data is restricted to authorized personnel only, and we regularly review our security protocols.
  • We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

  • Service Providers: With trusted partners who assist in order fulfillment, payment processing, shipping, and analytics (e.g., delivery carriers). These providers are contractually bound to protect your data.
  • Legal Compliance: When required by law, court order, or to protect our rights and safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. These include:

  • Essential Cookies: Necessary for website functionality, such as remembering your cart items.
  • Analytics Cookies: To understand how you use our site and improve performance (e.g., Google Analytics).
  • Preference Cookies: To remember your preferences, such as language or currency.

You can manage cookie settings through your browser. Disabling cookies may affect site functionality.

6. Your Rights

Under applicable privacy laws (e.g., GDPR, CCPA), you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Ask us to correct any inaccurate or incomplete data.
  • Deletion: Request deletion of your data, subject to legal retention requirements.
  • Objection: Object to the processing of your data for marketing purposes.
  • Data Portability: Receive your data in a structured, commonly used format.

To exercise any of these rights, please email us at [email protected]. We will respond within the timeframe required by law.

7. International Data Transfers

If you are located outside the country where our servers are hosted, your data may be transferred and processed internationally. We ensure that such transfers comply with applicable laws and that adequate safeguards are in place (e.g., Standard Contractual Clauses).

8. Third-Party Links

Our website may contain links to third-party sites (e.g., payment processors). We are not responsible for their privacy practices. We encourage you to review their policies before providing any information.

9. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete the information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page. We encourage you to review it periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us via email at [email protected]. We are here to assist you.